2001 - 2006
Specialized retail chain multimedia - 31 stores in BeLux - 195 employees
"EXELL" MAXIMA S.A.
Assignment : conduct strategic repositioning & manage the Cy and its projects.
Context : Massive new category-killers competitors (Media-Markt, Krëffel; Mass-distribution, direct sales via Internet, E-commerce, Smart-phones, mobility) ; 51 M € turnover
